Segi44 takes every member's privacy seriously. This document details exactly what data we collect, how it is used, who it is shared with, and what rights you hold as a Malaysian member under the Personal Data Protection Act 2010.
How we handle your information responsibly — every day, without compromise
All personal and financial transaction data on segi44 is protected with 256-bit SSL encryption — the same security standard used by leading Malaysian banking institutions such as Maybank and CIMB. Your data is never transmitted without the appropriate layers of protection.
Segi44 has never and will never sell, rent, or trade members' personal information to any third party for marketing purposes. Your information belongs to you — we only use it for purposes you have explicitly consented to.
The segi44 Privacy Policy is designed to comply with Malaysia's Personal Data Protection Act 2010 (PDPA). This means all processing of members' personal data is carried out in accordance with the principles established under Malaysian law.
Segi44 members have the full right to access their personal data, request corrections to inaccurate information, withdraw consent for marketing communications and request data deletion. All such requests are processed within 14 business days.
All member data is stored on servers protected by layered firewalls, strict access controls, and continuous monitoring. Internal access to member data is restricted to staff who require it for operational purposes only.
You can manage your communication preferences at any time — including unsubscribing from promotional emails, SMS notifications and in-platform messages. We respect your preferences and will not send you unwanted communications.
An overview of the data we collect, the purposes for which it is used, and the legal basis for collecting it
| Data Category | Example Information | Purpose of Use | Legal Basis |
|---|---|---|---|
| Personal Identification Data | Full name, MyKad number, date of birth, gender | Identity verification (KYC), fraud prevention | Legal & contractual requirements |
| Contact Data | Malaysian phone number, email address | Account communications, OTP verification, customer support | Contract performance |
| Financial Data | Bank account number, eWallet ID (TnG, GrabPay, etc.), transaction records | Processing deposits & withdrawals, anti-money laundering | Legal & contractual requirements |
| Gaming Activity Data | Betting records, hands played, wins & losses, VIP level | Customer support, rewards programme, fraud detection | Legitimate interest & contract |
| Technical Data | IP address, device type, browser, operating system, session data | Account security, fraud detection, platform optimisation | Legitimate interest |
| Cookie & Usage Data | Pages visited, time spent on the platform, clicks, interface preferences | Analytics, user experience improvement | Consent |
| Communication Data | Live chat transcripts, support tickets, emails sent to segi44 | Complaint resolution, quality training, historical records | Legitimate interest & contract |
Welcome to the segi44 Privacy Policy. This document explains how the segi44 platform ("we", "platform") collects, uses, stores and protects the personal information provided by members ("you") when using our services on the segi44 website and mobile platform.
This Privacy Policy applies to all registered members using segi44 services, including Sports Betting on competitions such as the Malaysia Super League and EPL, blackjack, poker, lottery, virtual sports and all other services offered under the segi44 brand.
Segi44 is committed to complying with Malaysia's Personal Data Protection Act 2010 (PDPA) in all aspects of processing members' personal data. By registering and using the segi44 platform, you consent to the collection and use of your personal data as described in this document.
Segi44 only collects personal data that is strictly necessary to provide safe, compliant, and high-quality services to members in Malaysia. We do not collect excessive or irrelevant data.
Segi44 uses members' personal data for purposes that are legitimate, necessary, and relevant to delivering a safe, high-quality platform experience. Here are the primary ways we use your information:
Segi44 does not sell, rent, or trade members' personal data to third parties for their own marketing purposes under any circumstances. That said, there are limited situations where we may share necessary information with carefully selected third parties:
Segi44 continually invests in security infrastructure to ensure that members' personal data is always protected against unauthorised access, disclosure, unintended alteration, or destruction.
While we take every reasonable measure to protect your data, no system can be completely immune to cyber threats. In the event of any security incident affecting your data, segi44 is committed to notifying you within the timeframe prescribed by applicable Malaysian law.
Segi44 retains members' personal data only for as long as necessary to fulfil the purposes stated in this Privacy Policy or as required by applicable Malaysian law.
You have the right to request deletion of your personal data. However, this request may not be fulfilled in full where segi44 is legally required to retain certain records, or where the data is needed to resolve an ongoing dispute. All deletion requests will be processed and responded to within 30 days.
Under Malaysia's Personal Data Protection Act 2010 (PDPA), you as a segi44 member have certain rights regarding your personal data. segi44 respects and facilitates the exercise of these rights:
To exercise any of the above rights, please contact the segi44 privacy team by email at support@segi44.site, stating the right you wish to exercise along with any relevant details. All requests will be acknowledged within 3 business days and resolved within 30 days.
Segi44 uses cookies and similar technologies to ensure the platform functions correctly, enhance the user experience, and understand how members use our platform. Below is an explanation of the types of cookies we use:
You can manage your cookie settings through your web browser preferences. However, disabling essential cookies may significantly affect the functionality of the segi44 platform. For more information on managing cookies in your browser, refer to your browser's help documentation.
The segi44 platform is intended for adults aged 18 and above only. segi44 does not knowingly collect or process personal data from individuals under the age of 18.
The segi44 platform may contain links to third-party information pages or services related to platform activities, such as game providers or payment providers. This Privacy Policy applies to the segi44 platform only.
Segi44 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. Any material amendments will be communicated to members via in-platform notifications or email at least 14 days before they take effect.
The "Last Updated" date at the top of this document will always reflect when the most recent changes were made. We encourage you to review this Privacy Policy periodically. Your continued use of the segi44 platform after any amendments take effect will be considered your acceptance of the updated Privacy Policy.
If you have any questions, concerns or requests regarding this Privacy Policy or how segi44 handles your personal data, please reach out to us through the following channels:
All privacy-related enquiries and requests will be acknowledged within 3 business days and resolved within 30 days. For more complex cases requiring thorough investigation, we will keep you updated on the progress periodically.
Full control is in your hands — these are the rights we guarantee to every Malaysian member
Request a complete copy of all personal data segi44 holds about you. Processed within 14 business days at no charge.
Request correction of inaccurate or outdated data. Critical changes require identity verification to ensure your account remains secure.
Request the deletion of your personal data, subject to statutory retention requirements. Requests are fulfilled within 30 days.
Withdraw consent for marketing communications or certain data processing at any time, with no penalty.
Request restriction of data processing in certain situations — for example, while a dispute about the accuracy of your data is being investigated.
Request your data in a machine-readable format for transfer to another platform. Available for data you have provided directly to us.
Object to the processing of your data for specific purposes, including direct marketing. Objections to direct marketing will be actioned immediately.
Lodge a complaint with Malaysia's Personal Data Protection Department if you believe your privacy rights have been violated by segi44.
To exercise any of the above rights, contact us at support@segi44.site or via the in-platform live chat.
The most frequently asked questions about privacy and data protection at segi44